Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. Here are some tips for getting started with Google My Business:
- Go to the Google My Business website (https://www.google.com/business/) and click on “Start now”
- Sign in with your Google account (or create one if you don’t have one)
- Follow the prompts to add your business information, including your business name, address, and phone number. You’ll also be asked to verify your business by phone or postcard.
- Once your business is verified, you can start adding more information, such as photos and business hours.
- Optimize your listing by including as much relevant information as possible, including a detailed description of your business, products and services offered, and any relevant categories.
By following these steps and regularly maintaining your Google My Business listing, you can improve your visibility on Google and attract more customers to your business.
Can a virtual location work if we fly under the radar and build citations?
It is generally not recommended to set up a virtual location for your business on Google My Business. Google’s policies state that a business location must be a physical location that is open to the public, and virtual locations are not eligible for listing on Google.
Additionally, using a virtual location or trying to “fly under the radar” could potentially violate Google’s terms of service and could result in your business being suspended or removed from Google My Business.
Instead of using a virtual location, you can try building citations for your business by listing it on other online directories and websites. This can help to improve your local SEO and increase your visibility on the web. However, it is important to ensure that all the information you provide on these sites is accurate and consistent with your Google My Business listing.
What technique and vendor are now most commonly used at a relatively low cost?
There are a variety of techniques and vendors that can be used to improve a business’s online presence at a relatively low cost. Some options include:
- Local SEO: By optimizing your website and online profiles for local keywords and phrases, you can improve your visibility on search engines for local searches. This can be done through on-page optimization (making sure your website is optimized for local keywords) and off-page optimization (building local citations and links).
- Social media marketing: By creating profiles on social media platforms and regularly posting updates, you can reach a wider audience and drive traffic to your website. Many social media platforms offer paid advertising options that can be tailored to a specific budget.
- Email marketing: By building an email list and sending regular newsletters or promotional emails, you can reach customers directly and drive traffic to your website. There are a variety of email marketing tools available that offer a range of features at different price points.
- Content marketing: By creating and sharing valuable, relevant, and consistent content, you can attract and retain a clearly defined audience and drive profitable customer action. This can be done through a blog, podcast, video series, or other forms of content.
Ultimately, the best technique and vendor will depend on your specific business goals and needs. It is important to do your research and choose a solution that fits your budget and meets your marketing objectives.